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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Item: 773596   Model: 9780142001905
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  • Author: Scott Bedbury
  • Publisher: Penguin Group USA
  • Paperback, 240 pages

A guide to brand-building profiles the success of Nike & Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.

ISBN: 9780142001905

  • Author: Scott Bedbury
  • Publisher: Penguin Group USA
  • Paperback, 240 pages

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