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Advanced Media Planning

Item: 1155310   Model: 9780792382188
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  • Author Name: John R. Rossiter, Peter J. Danaher
  • No of Pages: 112 Pages
  • Publisher: Springer

Advanced Media Planning by John R. Rossiter and Peter J. Danaher - Learn how to make reach and frequency decisions

Advanced Media Planning by Rossiter features both basic and advance concepts to media planning. The book defines how to make reach and frequency decision through reach and frequency patterns.

  • Author Name: John R. Rossiter, Peter J. Danaher
  • No of Pages: 112 Pages
  • Publisher: Springer
  • Publishing Date: July 31, 1998
  • Language: English
  • ISBN -10: 0792382188
  • ISBN -13: 978-0792382188
  • Edition: 1998

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