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Audience: Marketing in the Age of Subscribers, Fans and Followers

Item: 736920   Model: 9781118732731
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  • Author Name: Jeffrey K. Rohrs
  • Publisher: Wiley
  • Publishing Date: November 11, 2013

Audience: Marketing in the Age of Subscribers, Fans and Followers - This book seeks to change this dynamic through adoption of The Audience Imperative

This book helps establish The Audience Imperative for every company: to use your paid, owned, and earned media to not only sell in the short-term, but also increase the size, engagement, and value of proprietary audiences over the long term.

  • Author Name: Jeffrey K. Rohrs
  • Publisher: Wiley
  • Publishing Date: November 11, 2013
  • Language: English
  • ISBN -10: 1118732731
  • ISBN -13: 978-1118732731

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