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Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals Hardcover

Item: 611064   Model: 9780470742976
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  • Language: English
  • ISBN -13: 978-0470742976
  • ISBN -10: 0470742976

Beating Low Cost Competition by Adrian Ryans - Select the best strategy to win in your chosen markets

Examining a wide-ranging group of companies from around the globe, Beating Low Cost Competition by Adrian Ryans offers a step-by-step guide to assist executives with premium brands think through the options for dealing with their low cost rivals.

  • Language: English
  • ISBN -13: 978-0470742976
  • ISBN -10: 0470742976
  • Publishing Date: March 23, 2009
  • Publisher: Wiley
  • Author: Adrian Ryans

Author NameAdrian Ryans

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