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Fashion Brands: Branding Style from Armani to Zara

Item: 1158219   Model: 9780749464462
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  • Author Name: Mark Tungate
  • No of Pages: 240 Pages
  • Publisher: Kogan Page

Fashion Brands by Mark Tungate - Examines the developments in fashion industry with corporate branding examples

Fashion Brands by Mark Tungate outlines interviews, analysis on aspects of fashion, impact of blogging and the effect of celebrity endorsement on products and fashion ranges with respect to marketing.

  • Author Name: Mark Tungate
  • No of Pages: 240 Pages
  • Publisher: Kogan Page
  • Publishing Date: November 15, 2012
  • Language: English
  • ISBN -10: 0749464461
  • ISBN -13: 978-0749464462

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