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Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough

Item: 1156176   Model: 9783658024437
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  • Author Name: Klaus Backhaus
  • No of Pages: 72 Pages
  • Publisher: Springer Gabler

Hurdle Race Marketing by Klaus Backhaus - Importance of a marketing-oriented approach in businesses

Hurdle Race Marketing by Klaus Backhaus explains the role of a marketing oriented approach in business operations in order to determine the forces that contribute to losses.

  • Author Name: Klaus Backhaus
  • No of Pages: 72 Pages
  • Publisher: Springer Gabler
  • Publishing Date: June 06, 2013
  • Language: English
  • ISBN -10: 3658024437
  • ISBN -13: 978-3658024437
  • Edition: 2013

Author NameKlaus Backhaus

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