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Kellogg on Marketing Alice M. Tybout, Bobby J. Calder Hardcover

Item: 613288   Model: 9780470580141
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  • Publishing Date: August 31, 2010
  • ISBN -13: 978-0470580141
  • Publisher: Wiley

"Kellogg on Marketing" by Alice M. Tybout and Bobby J. Calder - How the upcoming social media and advertising are essential tools for marketing

"Kellogg on Marketing" by Alice M. Tybout and Bobby J. Calder goes in depth on the upcoming opportunities and challenges for marketers and outlines the methods that managers and entrepreneurs can implement for effective marketing.

  • Publishing Date: August 31, 2010
  • ISBN -13: 978-0470580141
  • Publisher: Wiley
  • ISBN -10: 0470580143
  • Language: English
  • No. Of Pages: 448 Pages
  • Edition: 2
  • Author: Alice M. Tybout, Bobby J. Calder

Author NameAlice M. Tybout, Bobby J. Calder

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