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Laddering: Unlocking the Potential of Consumer Behavior

Item: 691084   Model: 9781118566121
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  • No. Of Pages: 224 Pages
  • Author Name: Eric V. Holtzclaw
  • Publisher: Wiley

Laddering by V. Holtzclaw - Unlock the true potential of your brand!

Focusing on gaining customer value, Laddering by V. Holtzclaw teaches how to understand your customer's core values and how to ask the right questions from them. This guide lets you unlock the true potential of your product or service.

  • No. Of Pages: 224 Pages
  • Author Name: Eric V. Holtzclaw
  • Publisher: Wiley
  • Publishing Date: July 15, 2013
  • Edition: 1
  • Language: English
  • ISBN -10: 1118566122
  • ISBN -13: 978-1118566121

Author NameEric V. Holtzclaw

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