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Positioning: The Battle for Your Mind, 20th Anniversary Edition Al Ries, Jack Trout

Item: 773360   Model: 9780071359160
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  • Language: English
  • ISBN -10: 0071359168
  • No. Of Pages: 246 Pages

Positioning - Learn to deal with the problems of communicating to a skeptical public

Describing the revolutionary approach to creating a position in a prospective customer's mind that reflects a company's own strengths and weaknesses, Positioning by Al Ries helps you deal with the problems of communicating to a skeptical public.

  • Language: English
  • ISBN -10: 0071359168
  • No. Of Pages: 246 Pages
  • Publishing Date: December 28, 2000
  • Publisher: McGraw-Hill
  • Author: Al Ries, Jack Trout

Author NameAl Ries, Jack Trout

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