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Power Branding: Leveraging the Success of the World's Best Brands

Item: 1155066   Model: 9781137278845
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  • Author Name: Steve McKee
  • No of Pages: 256 Pages
  • Publisher: Palgrave Macmillan

Power Branding by Steve McKee - Reveals the secrets of biggest and best international brands

Power Branding by Steve McKee is a useful book for marketing students and professionals to understand the key strategies used by powerful international brands to succeed in the international consumer markets.

  • Author Name: Steve McKee
  • No of Pages: 256 Pages
  • Publisher: Palgrave Macmillan
  • Publishing Date: January 07, 2014
  • Language: English
  • ISBN -10: 1137278846
  • ISBN -13: 978-1137278845

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