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Retail Marketing and Branding

Item: 738505   Model: 9781118489529
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  • Author Name: Jesko Perrey, Dennis Spillecke
  • Publisher: Wiley
  • Publishing Date: January 22, 2013

Retail Marketing and Branding - Make the most out of your marketing money

Providing deep insights on retail marketing, Retail Marketing and Branding by Spillecke defines how retailers can make more out of their marketing money with retail practices in branding and marketing spend optimization.

  • Author Name: Jesko Perrey, Dennis Spillecke
  • Publisher: Wiley
  • Publishing Date: January 22, 2013
  • Edition: 2
  • Language: English
  • ISBN -10: 1118489527
  • ISBN -13: 978-1118489529

Author NameJesko Perrey, Dennis Spillecke

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