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Serving Customers: Global Services Marketing Perspectives Paperback

Item: 627070   Model: 9780734610997
$47.59 Each

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  • Publisher: Tilde University Press
  • Publishing Date: June 15, 2013
  • Language: English

Serving Customers: Global Services Marketing Perspectives by Raymond P. Fisk, Rebekah Russell-Bennett, and Lloyd C. Harris - Ideal for marketing students

Serving Customers: Global Services Marketing Perspectives by Raymond P. Fisk, Rebekah Russell-Bennett, and Lloyd C. Harris looks at the differences in marketing methods across the globe varying on the basis of culture.

  • Publisher: Tilde University Press
  • Publishing Date: June 15, 2013
  • Language: English
  • ISBN -10: 0734610998
  • ISBN -13: 978-0734610997
  • Shipping Weight: 1.6 lbs

Author NameRaymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris

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