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The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle Joseph Baladi Hardcover

Item: 610345   Model: 9780470826478
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  • Language: English
  • ISBN -13: 978-0470826478
  • ISBN -10: 0470826479

The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle - One of the most thoughtful books on branding

This book connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands.

  • Language: English
  • ISBN -13: 978-0470826478
  • ISBN -10: 0470826479
  • Publishing Date: March 15, 2011
  • Publisher: Wiley
  • Author: Joseph Baladi

Author NameJoseph Baladi

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