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The Human Brand

Item: 746703   Model: 9781622312962
$19.89 Each

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  • Author Name: Chris Malone, Susan T. Fiske
  • Publisher: HighBridge Company
  • Publishing Date: October 15, 2013

The Human Brand - What it takes for companies and brands to earn and keep our loyalty in the digital age

Drawing from original research, The Human Brand by Chris Malone and Susan Fiske explains that in order to be successful, companies must forge genuine relationships with customers that reflect warmth, competence and worthy intentions.

  • Author Name: Chris Malone, Susan T. Fiske
  • Publisher: HighBridge Company
  • Publishing Date: October 15, 2013
  • Language: English
  • ISBN -10: 1622312961
  • ISBN -13: 978-1622312962

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