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The Loyalty Effect

Item: 773413   Model: 9781578516872
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  • Publisher: Perseus Distribution Services
  • Paperback, 323 pages

Scholastic "The Loyalty Effect" Book by Frederick F. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn.

Scholastic "The Loyalty Effect" Book shows why companies that ignore defections face a dismal future of low growth, weak profits and shortened life expectancy. Book tells a small improvement in customer retention can double profits of a company.

ISBN: 9781578516872

  • Publisher: Perseus Distribution Services
  • Paperback, 323 pages

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