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The ROI of Pricing: Measuring the Impact and Making the Business Case

Item: 1155326   Model: 9780415833790
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  • Author Name: Stephan Liozu
  • No of Pages: 236 Pages
  • Publisher: Routledge

The Roi of Pricing by Stephan Liozu - Theories, methods, and practices for documenting pricing ROI

The Roi of Pricing by Liozu features contemporary theories, methods, and practices for documenting pricing ROI. The book teaches how to calculate the influence of pricing activities on performance.

  • Author Name: Stephan Liozu
  • No of Pages: 236 Pages
  • Publisher: Routledge
  • Publishing Date: January 21, 2014
  • Language: English
  • ISBN -10: 0415833795
  • ISBN -13: 978-0415833790

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