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The Victory Lab: The Secret Science of Winning Campaigns

Item: 1244408   Model: 9780307954800
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  • Author Name: Sasha Issenberg
  • Publisher: Broadway Books
  • Publishing Date: September 17, 2013

The Victory Lab by Sasha Issenberg - Explains what factors affect political campaigns

The Victory Lab by Sasha Issenberg explains the effects a secret analytical revolution had on how political campaigns are run and draws on a behavioral psychology research to show how voters can be manipulated.

  • Author Name: Sasha Issenberg
  • Publisher: Broadway Books
  • Publishing Date: September 17, 2013
  • ISBN -10: 0307954803
  • ISBN -13: 978-0307954800

Author NameSasha Issenberg

Book FormatPaperback

Number of Pages in Book400

Book LanguageEnglish

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