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Wordcraft: The Art of Turning Little Words into Big Business

Item: 733958   Model: 9781400051052
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  • Publisher: Three Rivers Press
  • Publishing Date: March 22, 2005
  • Language: English

Wordcraft by Alex Frankel - Changing people's behavior with a language infuse

Wordcraft by Alex Frankel depicts the success story of how five major brands got their names and how words and language infuse the products we use every day with meaning.

  • Publisher: Three Rivers Press
  • Publishing Date: March 22, 2005
  • Language: English
  • ISBN -10: 1400051053
  • ISBN -13: 978-1400051052

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